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Mediaset presents 2020 strategy, opens up Premium platform

Wednesday 18 January 2017 | 09:10 CET | News
Italian commercial broadcaster Mediaset has announced that it expects to increase its Italian operating profit to EUR 468 million by 2020, some 17 times higher than the current figure, by converting its Premium pay-TV unit into a platform open to other operators. In a statement released ahead of an official presentation of its new strategy, the broadcaster said the plan is based on "making Mediaset's pay channels available also to other operators and, at the same time, opening up the Premium platform - Italy's only digital terrestrial platform - to all content producers interested in a paid

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Categories: Broadcast & Satellite
Companies: Agcom / Mediaset / Vivendi
Countries: Italy
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