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Mediaset, ProSiebenSat.1, TF1 set up video advertising JV

Friday 9 June 2017 | 13:49 CET | News
France's TF1 Group, Germany's ProSiebenSat.1 and Mediaset (Italy and Spain) have announced the creation of a joint venture designed to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale. Headquartered in London, the new company will be called the European Broadcaster Exchange (EBX) and will initially focus on programmatic video campaigns, involving the automated and data-based management of digital advertising purchases and sales. The founders said the joint venture also marks the start of a deeper strategic collaboration to drive forward the

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Categories: Broadcast & Satellite
Companies: Mediaset / ProSiebenSat.1 / TF1
Countries: France / Germany / Italy / Spain
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