At launch, the streaming service will bring together the seven channels included in ProSiebenSat.1’s current 7TV mobile offering: ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku, along with Discovery’s free-to-air German channels DMAX and TLC. The streaming service will initially be delivered to consumers under the 7TV brand using its app and underlying technology platform. ProSiebenSat.1’s leading media house, SevenOne Media, will take an active role in selling the JV’s digital ad inventory. ProSiebenSat.1 and Discovery anticipate offering a more enhanced streaming service later this year, pending customary reviews and closing conditions. The partners are also pursuing strategies to deepen their sports content through the JV, including packaging the 7TV service with Discovery’s direct-to-consumer Eurosport Player app.
The streaming OTT service is a first step in this partnership that will also see the creation of a broader OTT platform, which will include other channels and content from Discovery and eventually other content partners. ProSiebenSat.1 and Discovery welcome discussions with other media companies to include their content on the platform and to join the venture.
