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Mediaset selects Comcast technology for new streaming platform

Thursday 6 December 2018 | 11:41 CET | News
Comcast Cable announced that the new streaming platform launched by Italian broadcaster Mediaset earlier this year is the result of a new collaboration and deployment of technologies powered by its FreeWheel and Comcast Technology Solutions units. The Mediaset Play services uses Comcast Technology Solutions' online video management platform and FreeWheel's ad management platform to power the broadcaster's monetisation strategy for content and ads as it launches new apps on the web, iOS, Android and smart TV, the latter based on HbbTV technology.

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Categories: Broadcast & Satellite
Companies: Comcast / Mediaset
Countries: Italy
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