0
Broadband

Mediaset Spain, Google ink cross-media digital ad reach deal

Wednesday 28 April 2021 | 09:29 CET | News
Commercial broadcaster Mediaset Spain has signed a new agreement with Google to unify metrics, data and cross-media segmentation across all devices and environments, including HbbTV, with a view to giving advertisers a more consolidated offer. In a statement, the partners said the deal will allow Mediaset to use a single adserver to manage all digital activity, boosting the use of connected TVs in ad campaigns.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Broadcast & Satellite / Internet
Companies: Google / Mediaset / YouTube
Countries: Spain
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Mediaset revenues up 19% in H1 on ad rebound in Italy and Spain

Published 15 Sep 2021 15:00 CET | Italy
Italian broadcaster Mediaset reported first half revenues up 19.0 percent year on year to EUR 1.387 billion, attributed to the ...

Mediaset revenues down 10% in 2020, revives plan to move legal base to Netherlands

Published 27 Apr 2021 14:31 CET | Italy
Italian broadcaster Mediaset reported full-year revenues of EUR 2.64 billion in 2020, down 9.9 percent year on year, due to ...

Italian court rejects Mediaset's multi-billion euro damages claim against Vivendi

Published 20 Apr 2021 10:24 CET | Italy
A Milan court has dismissed a damage claim lodged by Italian broadcaster Mediaset against France's Vivendi following a pay-TV ...

Spanish telecom market revenues down 5% to EUR 6.1 bln in Q4, fibre up 2%

Published 25 Mar 2021 15:40 CET | Spain
Total revenues for the Spanish telecommunication and audiovisual retail sector came to EUR 6.07 billion in the final quarter of ...

Telefonica confirms addition of Atresplayer Premium and Mitele Plus to pay-TV service

Published 18 Mar 2021 09:49 CET | Spain
Telefonica has confirmed the addition of the Atresplayer Premium and Mitele Plus apps of commercial broadcasters Atresmedia and ...

Mediaset to combine free and pay-TV apps into new streaming platform - report

Published 10 Mar 2021 14:44 CET | Italy
Italian commercial broadcaster Mediaset is preparing to combine its video app services into a new streaming platform called ...

Mediaset acquires rights to stream 104 more Champions League games a season

Published 22 Feb 2021 14:15 CET | Italy
Mediaset has reached an agreement to air a further 104 UEFA Champions League game a season on a non-exclusive basis in Italy over ...

Google offers new Chrome techniques to replace ad cookies, improve privacy

Published 26 Jan 2021 11:28 CET | World
Google said tests of new techniques developed on its Chrome browser may provide advertisers with a promising alternative to ...

Mediaset to hike price of Mitele Plus OTT service to EUR 4 a month, adds channels

Published 22 Jan 2021 11:08 CET | Spain
Mediaset Spain will be increasing the price of its Mitele Plus OTT streaming platform to EUR 4 a month starting on 01 February ...

CNMC fines Atresmedia and Mediaset Spain for covert ads and programme changes

Published 15 Jan 2021 09:33 CET | Spain
Spain's communications regulator CNMC has fined broadcasters Atresmedia and Mediaset a total of around EUR 233,000 for ...