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Mediaset studying commercial deals with telecoms companies

Thursday 11 June 2015 | 08:39 CET | News
Italian broadcaster Mediaset is exploring non-exclusive deals with telecoms companies such as Telecom Italia for the distribution of premium content over broadband, according to company CEO Pier Silvio Berlusconi. "Phone companies continue to look for us and I can't exclude the possibility that there may soon be commercial agreements," he said at the presentation of new Mediaset Premium channels, adding that "my goal isn't to reach trivial agreements but to come up with ad hoc offers, not the simple union of two offers." He also said that an agreement with a telecoms company was "inevitable",

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Categories: Broadcast & Satellite
Companies: Mediaset / Sky Italia / Telecom Italia
Countries: Italy
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