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Mediavision says HBO Max to benefit in Nordic region from lower price, extra stream and fictional slant

Monday 25 October 2021 | 13:25 CET | News
Swedish consultancy Mediavision said there is growing interest in HBO in the Nordic region ahead of HBO Nordic's replacement by HBO Max on 26 October. It said HBO is replicating the launch of Disney+ one year ago, by bringing in a high-end, fiction-orientated service at a below-average price. Most homes in the region that plan to sign up for HBO Max already have at least one video streaming service, implying that the new product will cause stacking rather than increasing penetration, it said.

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Categories: Broadcast & Satellite / Internet
Companies: Disney / HBO / Netflix
Countries: Scandinavia
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