Latin American e-commerce giant MercadoLibre has reached a new agreement with WarnerMedia to market the latter’s new video streaming service HBO Max in Mexico. Under the deal, which follows similar a agreement to promote the HBO Go OTT service, users of the MercadoLibre and MercadoPago platforms in Mexico will be able to access HBO Max at discounts of 10 to 45 percent depending on their MercadoPuntos level.
HBO Max will officially launch across a total of 39 Latin American and Caribbean territories on 29 June and will include a wide range of local original productions under the Max Originals brand, a children’s catalogue as well as content from all of Warner Media’s brands such as HBO, Warner Bros, New Line, DC, CNN, TNT, TBS, truTV and Adult Swim.
In Mexico a standard subscription will cost MXN 149 a month while a mobile only plan is available for MXN 99 a month.
