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Mexico's TV Azteca using Xandr Monetize for Tubi ads

Friday 11 December 2020 | 11:28 CET | News
Mexican broadcaster and content producer TV Azteca has adopted the Xandr Monetize platform to managed ads on Fox's AVOD service Tubi in the country. Under terms of the deal, TV Azteca will use Xandr Monetize as the Supply Side platform (SSP) for the programmatic management of Tubi's ads with a view to monetising the platform's OTT and CTV inventory and developing more direct relationships with brands and advertisers.

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Categories: Broadcast & Satellite / Internet
Companies: AT&T / Tubi / TV Azteca / Xandr
Countries: Mexico
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