Microsoft, Adobe announce cloud-based tie-up

Monday 26 September 2016 | 16:18 CET | News

Microsoft and Adobe have announced a wide-range partnership to jointly promote their respective cloud services. The agreement will see Adobe make Microsoft Azure its preferred cloud platform for Adobe Marketing Cloud, Creative Cloud and Document Cloud, allowing it to use the machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server. In return, Microsoft will make Adobe Marketing Cloud its preferred marketing service for its new Dynamics 365 Enterprise edition.

In addition, the partners have committed to working together on data integrations to ensure customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications by means of artificial intelligence, machine learning and advance analytics. Adobe and Microsoft said they will work with leading companies to help them envision and implement the integrated solutions.

The partnership was announced at the annual Ignite conference in Atlanta where Microsoft also unveiled a range of new security, cloud and intelligence-focused offerings for IT professionals.

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