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Microsoft renews contract with Xandr

Thursday 15 July 2021 | 12:29 CET | News
Advertising platform Xandr renewed a global contract with Microsoft which sees the extension of existing technology products, the introduction of new ventures and follows over ten years of partnership. Microsoft is extending its use of Xandr's sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr, as Microsoft expands and diversifies its monetisation strategy, focusing on increasing Microsoft's unique audiences for advertisers across premium display, video and native supply in more than 100 countries. Concurrently, Microsoft is increasing its marketing

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Categories: Internet
Companies: Microsoft / Xandr
Countries: United States / World
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