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Wireless

MNOs expanding their options with second brands

Tuesday 1 May 2018 | 10:58 CET | News
Mobile operators are increasingly turning to second brands for a range of reasons, from testing new products to dealing with a failed migration, according to presentations at the 2018 MVNO congress in Madrid. Several providers outlined their strategies for introducing a second brand.

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Categories: Mobile & Wireless
Companies: 3 UK / BT / KPN / Masmovil / Orange / Plusnet / Sosh / Telefonica O2 / Vodafone
Countries: Western Europe
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