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Wireless

Mobile ad spend growth to slow to 12% CAGR by 2023

Wednesday 10 October 2018 | 08:59 CET | News
Following a 6-fold growth between 2013 and 2018, mobile advertising revenue is set to fall to a 12 percent CAGR, reaching a market value of USD 222 Billion in 2023, according to the latest report by Strategy Analytics. The mobile share of digital advertising will grow rapidly in less developed advertising markets but in advanced markets the share over mobile is reaching a plateau due in part to increased cautiousness following Facebook's Cambridge Analytica scandal and the implementation of GDPR in 2018.

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Categories: Mobile & Wireless
Countries: World
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