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Wireless

Mobile ads blocked by 10% of Brits - IAB study

Wednesday 29 June 2016 | 17:09 CET | News
A total of 10 percent of Brits are blocking mobile ads, with millennials accounting for 63 percent of this group, according to research by Differentology for the Internet Advertising Bureau (IAB). The study shows that giving consumers more control and using 'common sense' are the main ways to improve mobile advertising and make it more acceptable to consumers. Although almost 4 in 5 consumers understand that ads fund free internet content, they still need to feel in control, and blocking ads is one way of achieving this.

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Categories: Internet / Mobile & Wireless
Countries: United Kingdom
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