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Wireless

Mobile publishers control US display advertising market

Wednesday 10 April 2013 | 15:44 CET | News
Mobile publishers such as Facebook, Pandora and Twitter are rapidly taking over the mobile display advertising market in the United States. In past years, ad networks such as Google, Millennial Media and Apple received most of the spending on mobile display ads, now publishers control the segment. Facebook, Pandora, Twitter and The Weather Channel all registered strong sales in 2012 and all (with the exception of Pandora) popped onto the scene from zero sales in 2011. As a result, publishers controlled 52 percent of US mobile display ad spending in 2012, compared to the 39 percent they

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Categories: Mobile & Wireless
Companies: Apple / Facebook / Google / JumpTap / Millennial Media / Pandora / Twitter
Countries: United States
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