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Most digital users in US, China shop, purchase online

Friday 11 November 2016 | 10:04 CET | News
Both the U.S. and China have achieved near-full adoption of digital commerce, with 89 percent of Chinese digital users ages 18+ and 84 percent of U.S. digital users ages 18+ saying they had bought a product or service digitally over the previous 12 months, according to the research conducted by consulting firm Hypothesis on behalf of IAB (Interactive Advertising Bureau) and IAB China. The study shows that digital commerce is strong in the world's two largest economies. In addition, Chinese digital users engage in more shopping behaviors on smartphones and tablets than those in the US. When it

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Categories: Internet / Mobile & Wireless
Companies: Apple / Interactive Advertising Bureau / PayPal
Countries: China / United States
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