Most US mobile phone usage happens at home - study

Friday 14 December 2012 | 16:31 CET | News
Sixty-three percent of digital video screening on mobile phones does not happen on-the-go, but rather at home, according to a report from the Interactive Advertising Bureau (IAB). Over a third (36%) of these home-based digital video activities happen in a room where a second screen, a TV, desktop computer or tablet, is also available for viewing purposes. The research also revealed that a majority (92%) of US viewers share mobile video they have watched on their phone with others. According to the study, the most frequently viewed genres in mobile video are: music videos (45%), movie trailers

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Categories: Mobile & Wireless
Countries: United States
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