Movistar Argentina launches 4G service promotional campaign

Thursday 22 January 2015 | 14:28 CET | News
Movistar Argentina has hired the services of ad companies Young & Rubicam and Wunderman to create the multi-channel promotional campaign for its newly-launched 4G service. The first ad is called 'Pareja' ('Couple') and comes with the slogan "You can in real time", which is intended to convey all that can be done with the operator's new service. The campaign also features adverts in the printed press, on radio and in digital media, as well as in Movistar stores, where customers can try out all the advantages of 4G technology at specially-designed "Experience Islands".

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Categories: Mobile & Wireless
Companies: Movistar Argentina
Countries: Argentina
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