0
Broadband

Movistar Argentina launches second-screen ad campaign

Wednesday 22 July 2015 | 15:03 CET | News
Movistar Argentina has joined forces with ad agencies Young & Rubicam and Wunderman to create an innovative, interactive campaign for its 4G service. The campaign will run on YouTube and will see interactive masthead and second screen technology used for the first time in Argentina. Users will be able to connect their smartphone to their PC via a banner on YouTube and then play an interactive video on both screens at the same time, said Movistar.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet / Mobile & Wireless
Companies: Movistar Argentina / YouTube
Countries: Argentina
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Movistar Argentina offers exclusive 4G Studio app

Published 21 Jan 2016 14:32 CET | Argentina
Movistar Argentina (Telefonica) has launched an exclusive app to promote use of its rapidly-expanding 4G network. The operator ...

Movistar Argentina launches USD 5/day roaming offer

Published 23 Dec 2015 10:01 CET | Argentina
Movistar Argentina (Telefonica) has announced a new simplified roaming service for postpay customers visiting 19 American and ...

Movistar Argentina offers free calls via TU Go app

Published 04 Dec 2015 15:02 CET | Argentina
Movistar Argentina has announced that all calls to national landline and mobile numbers made via its TU Go VoIP app are now free ...

Movistar Argentina launches 2X1 LTE device promo

Published 16 Sep 2015 15:44 CET | Argentina
Movistar Argentina (Telefonica) has launched a 'two for the price of one' promotion on LTE-enabled devices. Under the offer, ...

Movistar first operator to bring 4G to Buenos Aires metro

Published 10 Sep 2015 14:06 CET | Argentina
Movistar Argentina (Telefonica) has launched 4G services on the Buenos Aires metro, the first operator to do so. Movistar ...

Movistar Argentina launches prepay credit promo

Published 21 Aug 2015 14:29 CET | Argentina
Argentine mobile telephony operator Movistar has launched a promotion allowing prepay customers to triple ARS 5 of their credit, ...

Movistar to invest ARS 46 mln in Tierra del Fuego 4G rollout

Published 24 Jul 2015 14:34 CET | Argentina
Movistar Argentina (Telefonica) has announced plans to invest ARS 46 million to further expand its 4G network and modernise the ...

Movistar announces ARS 130 mln Chubut 4G rollout

Published 19 Jun 2015 10:03 CET | Argentina
Movistar Argentina (Telefonica) has announced plans to invest ARS 130 million to further expand its 4G network and modernise the ...

Argentina finalises award of 4G spectrum

Published 15 Jun 2015 11:34 CET | Argentina
Argentina's telecoms ministry SeCom has announced the award of spectrum in the 700 MHz band auctioned at the end of last year. ...

Movistar Argentina hits 500,000 LTE customers

Published 09 Jun 2015 14:26 CET | Argentina
Movistar Argentina (Telefonica) has reached the milestone of half a million active 4G customers around six months after launching ...

Movistar activates first LTE sites in Argentina - report

Published 23 Jan 2015 11:41 CET | Argentina
Movistar Argentina has activated a total of 50 LTE-4G base stations in the centre of Buenos Aires, reports local daily Clarin. ...

Movistar Argentina launches 4G service promotional campaign

Published 22 Jan 2015 14:28 CET | Argentina
Movistar Argentina has hired the services of ad companies Young & Rubicam and Wunderman to create the multi-channel promotional ...

Movistar Argentina pays USD 209 mln for 4G spectrum

Published 17 Dec 2014 19:08 CET | Argentina
Argentine mobile telephony operator Movistar has paid USD 209.1 million for the recently 4G spectrum. The telco obtained 4G ...





Calendar   /   Industry Events

05 Aug Extreme Networks fiscal Q4
05 Aug Zynga Q2 2020
05 Aug Ribbon Communications Q2 2020
05 Aug CenturyLink Q2
05 Aug Magyar Telekom Q2 2020
05 Aug Synaptics fiscal Q4
05 Aug Roku Q2 2020
05 Aug Dasan Zhone Solutions Q2 2020
05 Aug Dialog Semiconductor Q2 2020
05 Aug Smith Micro Software Q2 2020
05 Aug Inseego Q2 2020
05 Aug Infinera Q2 2020
05 Aug Fitbit Q2 2020
05 Aug NetLink NBN Trust fiscal Q1
05 Aug Maxar Q2 2020
05 Aug TeraGo Q2 2020
05 Aug Samsung Galaxy Unpacked event
06 Aug Cogent Communications Q2 2020
06 Aug MTN Q2 2020
06 Aug PCCW H1 2020
06 Aug Tucows Q2 2020
06 Aug Sierra Wireless Q2 2020
06 Aug Viasat fiscal Q1
06 Aug EchoStar Q2 2020
06 Aug Motorola Solutions Q2 2020
06 Aug Cable One Q2 2020
06 Aug Immersion Q2 2020
06 Aug T-Mobile US Q2 2020
06 Aug PCTel Q2 2020
06 Aug Cincinnati Bell Q2 2020
06 Aug OTE Q2 2020
06 Aug Deutsche Telekom Q2 2020
06 Aug Fortinet Q2
06 Aug NortonLifeLock fiscal Q1
06 Aug BCE Q2 2020
06 Aug Vonage Q2
06 Aug Adtran Q2
06 Aug Veon Q2 2020
06 Aug Switch Q2 2020
06 Aug FCC meeting
::: More Calendar Items