MultiChoice Nigeria launches Pay-Per-View concept

Monday 11 September 2017 | 09:29 CET | News

MultiChoice Nigeria has introduced Pay-Per-View (PPV), whereby viewers pay an additional fee to watch a particular programme either on a cable or a satellite TV, reports the Guardian. Head of Public Relations Caroline Oghuma said the concept is different from pay-as-you-go, which has been misconstrued to mean pay-per-view.

She said this is not like telecoms where customers pay for the amount of airtime that they want to use. Oghuma said that the concept is only obtainable when there is a super-programme airing. In the case of Multichoice customers, those on the premium bouquet will be able watch it. She said that when such a programme is beamed, a dedicated channel pops up and disappears after the programme is aired.

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