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NBCU executive delivers 'Netflix reality check'

Thursday 14 January 2016 | 13:23 CET | News
Orange is the New Black (OSTNB) is Netflix's "biggest show by far", NBCU research and media development president Alan Wurtzel said at a presentation of ratings estimates for a few top shows. Variety writes that Wurtzel used data from content recognition-based audience measurement company Symphon, based on an around 15,000 sample size. Wurtzel calls this research a "Netflix reality check", showing that NBCU and Amazon have also produced successful shows.

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Categories: Broadcast & Satellite / Internet
Companies: Amazon / NBCUniversal / Netflix / Nielsen / Vivendi
Countries: United States
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