Nearly six in ten Spanish smartphones bought in stores

Wednesday 15 June 2016 | 15:33 CET | News
The vast majority of Spaniards still prefer to visit a store to buy smartphones, according to a report by Kantar World Panel revealing that 57.7 percent of handsets sold in March were acquired in physical retail stores. The figure is slightly down on the 59.7 percent of smartphones acquired in-store a year earlier due above all to the rise in the number of devices acquired online, which increased from 19.8 percent to 23.4 percent over the 12-month period. A total of 15.4 percent of smartphones were bought from operators, down from 16.4 percent in March 2015.

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Categories: Mobile & Wireless
Countries: Spain
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