Netflix and YouTube make up 50% of North American fixed data

Average monthly mobile usage in Asia-Pacific now exceeds 1 GB, driven by video, which accounts for 50 percent of peak downstream traffic, according to a new report from Sandvine. This is more than double the 443 MB monthly average in North America. In Europe, Netflix, less than two years since launch, now accounts for more than 20 percent of downstream traffic on certain fixed networks in the British Isles. It took almost four years for Netflix to achieve 20 percent of data traffic in the US. 

Instagram and Dropbox are now top-ranked in many regions globally. In mobile networks in Latin America, Instagram, due to the recent addition of video, is now the seventh top ranked downstream application. Netflix (31.6%) holds its ground as the leading downstream application in North America and together with YouTube (18.6%) accounts for more than 50 percent of downstream traffic on fixed networks. P2P filesharing now accounts for less than 10 percent of total daily traffic in North America, down from 31 percent five years ago. 

Video accounts for less than 6 percent of traffic in mobile networks in Africa, but is expected to grow faster than in any other region before it. BlackBerry use in Africa, BlackBerry email and BBM messaging account for more than 13 percent of traffic across the continent.