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Netflix penetration reaches 7% of Dutch consumers

Monday 18 August 2014 | 10:19 CET | News
The share of Dutch consumers with a paid Netflix subscription rose to 7 percent in the second quarter, from 4 percent in the fourth quarter of 2013, according to research from the Telecompaper Consumer Panel. The bigger base follows growing awareness of the Netflix service. In Q2, 86 percent of the Dutch said they had heard of Netflix, up from 71 percent a year earlier. Over the same period, the share of users of local VoD service Pathe Thuis was stable, at 3 percent. That service also saw higher awareness and was known by 82 percent of people, compared to 70 percent a year ago. The other

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Categories: Internet
Companies: Netflix / Telecompaper
Countries: Netherlands
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