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Netflix picks BBC Studios' Lee-Joe as new CMO

Friday 12 July 2019 | 14:55 CET | News

Netflix has announced the appointment of Jackie Lee-Joe as Chief Marketing Officer. She had been work as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015. Before that, she was Global Director for Audience, Entertainment Marketing and Broadcast Media at Skype.

Lee-Joe has more than 20 years of marketing experience at media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange. She will start at Netflix in September and will be based in Los Angeles. She succeeds Kelly Bennett, who announced his retirement from the company earlier this year.



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Categories: Broadcast & Satellite / Internet
Companies: BBC / Netflix
Countries: United Kingdom / World
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