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Netflix Q3 Swedish home penetration up 40% vs 31% global growth

Thursday 25 October 2018 | 13:48 CET | News
Netflix' Swedish household penetration rose by nearly 400,000 or 40 percent to almost 1.45 million in the third quarter of 2018, according to consultancy Mediavision. This compares with Netflix' global annual growth rate of 31 percent. Looking at Netflix penetration by age category, it is clear that older viewers are increasingly subscribing to it, with penetration up by 60 percent in the age group 55-64 and by 90 percent in the age group 65-74 years old.

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Categories: Broadcast & Satellite / Internet
Companies: Modern Times Group / Netflix / Nordic Entertainment
Countries: Sweden
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