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Netflix still dominant in Nordic SVoD but share of unsaturated market falls

Thursday 17 May 2018 | 13:15 CET | News
Swedish consultancy Mediavision said the Nordic subscription video-on-demand market is growing rapidly and 45 percent of households in the region now have at least one SVoD service. Netflix remains dominant with close to 3.5 million subscribing households, but its market share has shrunk from almost 50 percent in spring 2016 to 40 percent currently. Local SVoD services such as Viaplay and C More are gaining ground.

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Categories: Internet
Companies: C More / Modern Times Group / Netflix
Countries: Scandinavia
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