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Wireless

Nextel Chile unveils new brand strategy: to relaunch as WOM

Tuesday 9 June 2015 | 11:37 CET | News
Chilean mobile operator Nextel Chile has announced a major revamp of its branding strategy in the wake of its acquisition by UK-based investment fund Novator in January. The rebranding will see Nextel relaunched as WOM in July, accompanied by an advertising campaign under the slogan "Hay mucho de que hablar" ("There's a lot to talk about") and a revamped tariff range. New Nextel Chile CEO Chris Bannister said the rebranded operator would revolutionise the local mobile telecoms market by giving Chileans what they really want. "We know they're frustrated with the current operators, so we'll

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Categories: Mobile & Wireless
Companies: Nextel
Countries: Chile
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