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Nokia restores customer confidence with Lumia - survey

Tuesday 19 February 2013 | 17:15 CET | News
Nokia has made great strides in restoring its reputation among its customers, according to an survey by UK online pollster YouGov. The brand substantially improved its levels of customer advocacy and loyalty at the end of 2012. The number of Nokia customers who said they would recommend it rose by 13 points to 45 percent in December, compared to September, and its detractors dropped four points to 33 percent. The proportion of Nokia customers using the Lumia smartphone reached 40 percent in December from 1 percent in September. Nokia is now ranked first for four of the lesser attributes

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Categories: Mobile & Wireless
Companies: Nokia
Countries: United Kingdom
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