Nordic Entertainment extends Formula 1 media rights agreements

Wednesday 13 June 2018 | 13:38 CET | News

Nordic Entertainment Group (NENT Group) said that it has reached an agreement with Formula 1 to extends its exclusive media rights to Formula 1 motor racing events in Denmark, Norway and Sweden until 2021. It will show every practice session, qualifier and race over the next three seasons live on a combination of NENT Group’s Viaplay streaming service and its free TV and pay-TV channels.

Ian Holmes, Formula 1 Director of media rights, said the company has worked for more than a decade with Modern Times Group (MTG), from which NENT will split on 01 July. Holmes said Formula 1 looks forward to continuing its relationship and working collaboratively with NENT on the F1 TV Pro OTT service.

NENT Group and Formula 1 will offer another streaming service from the start of the 2019 season at the latest. This will provide extended coverage and in-depth race information.

Other motorsport rights held by NENT Group include NASCAR, V8 Supercars, MotoGP and speedway (Nordic region); and Formula 2, Porsche Supercup, Race of Champions and Formula Renault Eurocup (Denmark, Norway and Sweden).

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Categories: Broadcast & Satellite / Internet
Companies: Modern Times Group / Nordic Entertainment
Countries: Scandinavia
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