NOW TV launches new digital-out-of-home campaign

Tuesday 12 August 2014 | 10:54 CET | News
British Sky Broadcasting's NOW TV internet TV service is launching a new digital-out-of-home marketing campaign, reports Media Week. Launching in cinemas across the UK on 09 August, the interactive games 'Back In Your Box' features characters found on Now TV emerging from boxes, with passers-by invited to tap the screen to put them back in their box. NOW TV's brand marketing controller, Jana Wheeler, said the campaign encouraged interaction with the range of family films available on the service over the summer.

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Categories: Internet
Companies: British Sky Broadcasting
Countries: United Kingdom
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