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O2 UK announces new Wear the Rose content, strategy

Thursday 4 February 2016 | 14:57 CET | News
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England Rugby partner O2 UK has announced refreshed content and match day activation strategy ahead of the RBS Six Nations. TV presenter and radio DJ Vernon Kay joins Sky Sport's Alex Payne as a presenter on O2 Inside Line, a behind the scenes show with England Rugby with exclusive interviews, analysis and skills master classes. The show will feature weekly pre-match and post-match short multi-platform video content, with a focus on O2 and England Rugby's Twitter and Instagram channels. On match days, O2 will return to Twickenham with new Wear the Rose stadium activations, including handing

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Categories: Mobile & Wireless
Companies: O2 UK
Countries: United Kingdom
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