O2 UK's O2 More platform passes 10 million customers

News Wireless United Kingdom 10 MEI 2012
O2 UK's O2 More platform passes 10 million customers
Telefonica UK's O2 Media division has announced that the O2 More personalised media platform has passed 10 million customers. The O2 More platform now accounts for almost half of O2's total customer base. It is a permission-based ad service that uses aggregated customer data to deliver targeted rich media messaging and offers from partner bands. Customers only receive one message a day. The service launched in November 2009 and passed 6 million customers in November 2011.

Categories:

Mobile

Companies:

Telefonica UK

Countries:

United Kingdom

Tags:

Messaging, Company, Services, Sales figures, Sales, Consumer, Enterprise, Client, Advertising services

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