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Oath comes out with unified platform for advertisers and publishers

Monday 10 September 2018 | 13:22 CET | News
Verizon unit Oath has introduced Oath Ad Platforms, which it calls a simplified suite of intelligent advertising and publishing systems. The platform, launched globally, brings together assets from BrightRoll, One by AOL and Yahoo Gemini into a set of systems aimed at helping advertisers and publishers drive growth. The suite uses Oath data, inventory, ad experiences and programmatic algorithms. New features and functionality will be rolled out on an ongoing basis.

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Categories: Internet
Companies: AOL / Oath / Verizon / Yahoo
Countries: World
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