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Oath debuts extended reality ad experiences at Cannes Lions

Monday 18 June 2018 | 10:24 CET | News
Oath, a Verizon subsidiary, unveiled at the Cannes Lions International Festival of Creativity new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. The new 3D ad formats and programmatic VR ads represent the company's latest premium ad innovation for consumers to discover, interact and transact with brands. 

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Categories: Internet / Mobile & Wireless
Companies: LG / Oath / Verizon
Countries: United States
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