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Wireless

Oi launches Gemalto SmartApp for m-marketing

Tuesday 23 February 2016 | 11:05 CET | News
Brazilian mobile operator Oi is launching Gemalto's new SmartApp system. The mobile marketing channel, optimized for smartphones, offers rich multimedia content to improve customer engagement and monetize the opt-in database. When paired with Gemalto's SIM-based LinqUs Mobile Engagement and Monetization, Oi can deliver multichannel campaigns to reach all of its customers, including those who use legacy and feature phones. As the deployment evolves, Oi can leverage HTML5 Hybrid for easy campaign editing, cost effective deployment and an interactive user experience offering videos, menus and

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Categories: Mobile & Wireless
Companies: Gemalto / Oi
Countries: Brazil
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