OnePlus looks to sell 1 mln smartphones by year-end

Friday 7 November 2014 | 18:44 CET | News
Chinese handset maker OnePlus has sold over a half million smartphones to date, and hopes to reach 1 million units by the end of the year, co-founder and director Carl Pei told Forbes at Dublin's Web Summit. The first handset, the OnePlus One, launched in April, and has been sold on an invitation basis since. The company has achieved its goals with an advertising budget of USD 300. Pei said the money was spent experimenting on different types of Facebook ads. The director said it has now found a critical mass of users and that they were helping to spread the word organically. Looking to the

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: Mobile & Wireless
Companies: Facebook
Countries: World
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


OnePlus sells over 1 mln phones, drops invites for sales

Published 20 Apr 2015 17:53 CET | World
OnePlus has opened up sales of its smartphone to the general public and no longer requires an invite to purchase the OnePlus One. ...

OnePlus to open European R&D centre later this year - CEO

Published 02 Feb 2015 01:29 CET | Europe
Chinese phonemaker OnePlus plans to accelerate its growth by opening an R&D centre in Europe later this year, CEO Carl Pei posted ...

OnePlus launches in Indonesia with Lazada

Published 23 Jan 2015 09:57 CET | Indonesia
Chinese phonemaker OnePlus has officially launch operations in Indonesia, in partnership with the Lazada e-commerce platform. The ...

OnePlus One goes on open sale 20 January

Published 20 Jan 2015 15:22 CET | World
OnePlus is selling the OnePlus One on 20 January between 20:00 hrs and 22:00 hrs without an invitation. OnePlus ran this ...

OnePlus One to launch 2nd phone in mid-2015 - CEO

Published 09 Jan 2015 10:31 CET | China
Chinese phonemaker OnePlus expects to launch its second product, aptly named OnePlus Two, in 6 months, CEO Carl Pei told PCWorld ...

OnePlus to open R&D unit in India

Published 02 Dec 2014 10:44 CET | India
Chinese handset manufacturer OnePlus Technology plans to open a research and development unit in India. "We're exploring the idea ...

OnePlus: strong niche player or victim of its own success?

Published 21 Oct 2014 12:48 CET | World
OnePlus will launch in 2015 a second smartphone, called the OnePlus 2. This is expected to have a smaller screen than the ...

OnePlus to take smartphone orders 27 October

Published 21 Oct 2014 12:44 CET | World
The OnePlus One smartphone will be available for online pre-order 27 October, for a period of just one hour. OnePlus announced ...

OnePlus to launch in India this year

Published 14 Oct 2014 11:46 CET | India
Chinese handset maker OnePlus plans to officially launch operations in India this December through an e-commerce partner, The ...