OnePlus may open physical stores in future – Pei

Wednesday 24 August 2016 | 11:54 CET | News
Chinese handset maker OnePlus may adapt its business model and open physical stores in large cities all over the world in a few years' time, according to the company's co-founder Carl Pei. In an interview with Spanish daily El Pais, Pei suggested that OnePlus was looking to enhance its direct-to-consumer strategy by opening two or three stores in large cities. "In the future we would like to have a few OPStores, like the ones Apple has in Madrid's Puerta del Sol or Barcelona's Placa de Catalunya," said Pei, adding that customers have more confidence in a brand that is physically available.

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Categories: Mobile & Wireless
Companies: OnePlus
Countries: World
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