Online ads to account for a third of all media ads by 2018

Friday 10 October 2014 | 14:20 CET | News
The global online advertising market will enjoy 9.7 percent annual growth up to 2018, when it will account for 33 percent of all media advertising, according to a report from Idate. By then online advertising will be worth more than EUR 160 billion, with Google continuing to dominate the search market and new players competing for the display market. The report predicts that all online advertising formats will grow, led by mobile advertising with an estimated 50.1 percent annual growth rate from 2014 to 2018, by which time it will account for 20 percent of the market. Social and OTT video

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Categories: Internet
Companies: Google
Countries: World
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