Online channels play increasingly important role in shaping public opinion in Germany - study

Friday 8 November 2019 | 16:59 CET | News

The importance of online channels to shape public opinions has grown by 39 percent in Germany since 2015, while the relevance of newspapers has decreased by 14 percent and television by 10 percent, according to a media diversity study published by the German media authorities. 

Public broadcaster ARD, Bertelsmann, ZDF, Springer and ProSiebenSat.1 are the top five companies, accounting for over 55 percent of the media market in Germany. Around 31 percent of the market is divided among over 25 other companies, while the remaining 21 percent is occupied by a larger number of media companies.  

With 32.2 percent, linear television still is the most important channel to shape opinions in society, but its relevance is decreasing. Internet ranks second with 28.7 percent, followed by radio (18.7%). The importance of newspapers continues to fall, to 18 percent. 

People aged between 14 to 29 years shape their opinions mostly through the internet (58.2%), while TV has almost halved in relevance in the last four years, to 13.7 percent from 25.8 percent. More than a third of the population uses intermediaries to share opinions on a daily basis, mainly using search engines and social networks. The younger generation uses YouTube and Instagram to find information on current events.

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Categories: Broadcast & Satellite / Internet / Mobile & Wireless
Companies: ARD / Bertelsmann / ProSiebenSat.1 / YouTube / ZDF
Countries: Germany
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