Ooyala secures Atresmedia video monetisation contract

Wednesday 22 July 2015 | 09:26 CET | News
Telstra-owned video analytics company Ooyala has signed an agreement with Spanish broadcaster Atresmedia to enhance its video monetisation and take advantage of Spain's growing online advertising spend. Atresmedia was one of the two largest broadcasters in Spain to first use Aunia, Ooyala's Spanish private programmatic video marketplace for broadcasters launched in February 2014. The new agreement allows Atresmedia to use the SaaS-based Ooyala platform to increase its online advertising offer as online viewership and inventory grows alongside the future opportunity of digital video

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Categories: Broadcast & Satellite / Internet
Companies: Atresmedia / Ooyala / Telstra
Countries: Spain
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