Ooyala secures Atresmedia video monetisation contract

Wednesday 22 July 2015 | 09:26 CET | News
Telstra-owned video analytics company Ooyala has signed an agreement with Spanish broadcaster Atresmedia to enhance its video monetisation and take advantage of Spain's growing online advertising spend. Atresmedia was one of the two largest broadcasters in Spain to first use Aunia, Ooyala's Spanish private programmatic video marketplace for broadcasters launched in February 2014. The new agreement allows Atresmedia to use the SaaS-based Ooyala platform to increase its online advertising offer as online viewership and inventory grows alongside the future opportunity of digital video

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: Atresmedia / Ooyala / Telstra
Countries: Spain
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Ooyala completes management buyout from Telstra

Published 16 Oct 2018 08:02 CET | World
Ooyala and Telstra have completed the management buyout of Ooyala. This transaction is expected to provide the foundation for the ...

Telstra introduces video monetisation products at NAB

Published 18 Apr 2016 10:51 CET | World
Telstra has added two cloud-based online video platforms to its global media portfolio - the Video Monetization Solution (VMS) ...

Ooyala unbundles video analytics service

Published 23 Nov 2015 14:48 CET | World
Telstra-owned video analytics company Ooyala has released an unbundled version of its Ooyala IQ video analytics product, which ...

Ooyala powers live, VoD content for TV3

Published 22 Jul 2015 10:38 CET | Ireland
Irish commercial TV broadcaster TV3 has selected Oolaya to power its live and VoD content across all digital devices. TV3 is ...

Ooyala acquires interactive platform Nativ

Published 30 Jun 2015 13:56 CET | World
Nativ, a UK-based interactive video ad platform, announced it was acquired by Ooyala, a company owned by Australian operator ...

Mobile, tablets make up 42% of all online viewing - Ooyala

Published 25 Jun 2015 11:28 CET | World
Mobile devices made up 42 percent of all online viewing during the first quarter, with smartphones in particular driving mobile ...

Telstra launches digital media services with Ooyala, Akamai

Published 05 Jun 2015 13:04 CET | Australia
Australian operator Telstra has introduced two digital media services for organisations. The new products are the 'Online Video ...

Telstra completes acquisition of Ooyala

Published 01 Oct 2014 13:23 CET | World
Australian operator Telstra has completed the acquisition of US-based video streaming and analytics provider Ooyala. Telstra ...

Sky Sports picks Ooyala video platform for free VoD content

Published 10 Sep 2014 16:38 CET | United Kingdom
UK TV broadcaster Sky Sports has selected Ooyala's video systems for its free VoD content. Ooyala's integrated platform for video ...

Ooyala supports Presto launch on Chromecast

Published 09 Sep 2014 15:28 CET | Australia
Ooyala announced it is now powering premium content for the Australian movie streaming service Presto on Chromecast devices. ...

Ooyala powers Fusion's cross-device digital video platform

Published 30 Jun 2014 07:47 CET | World
Video streaming and analytics provider Ooyala is powering multi-screen digital content from the 2014 World Cup for Fusion's World ...

Ziggo picks video platform from Ooyala, Basefarm

Published 25 Jun 2014 08:57 CET | Netherlands
Ooyala announced it is providing a video platform for the website of Dutch cable operator Ziggo, in partnership with Basefarm. ...

Calendar   /   Industry Events

14 May Digi Communications Q1 2021
14 May Japan Display FY results
14 May Sohu.com Q1 2021
14 May Sogou Q1 2021
14 May Telesat Q1
14 May Report: Dutch Apps Market - 2021Q1
17 May Pareteum FY results
17 May Minim Q1 2021
17 May World Telecommunication and Information Society Day
18 May Iliad Q1 2021
18 May Vodacom FY results
18 May Vodafone FY results
18 May iQiyi Q1
18 May Baidu Q1 2021
18 May MTS Q1 2021
18 May Google I/O
19 May Analog Devices Q2
19 May Cisco fiscal Q3
19 May TIM Q1 2021
19 May Qualcomm 5G Summit
20 May Palo Alto Networks fiscal Q3
20 May Nkom 2020 telecoms statistics
20 May Poly investors day
20 May Deutsche Telekom Capital Markets day
20 May Shaw EGM on Rogers merger
20 May Telefonica Deutschland AGM
::: More Calendar Items