Openreach starts ad campaign to encourage fibre activations

Monday 14 November 2016 | 08:55 CET | News
Openreach, the wholesale arm of BT, has started a public advertising campaign to try and make consumers more aware of the need to sign up for a faster broadband service. It has picked eight cities where take-up of FTTC/P services has been very low, the Financial Times reports. Openreach is responsible for the roll-out of FTTC/FTTP, but end-users must still activate the connection and often pay a fee of GBP 49-99. The company hopes the campaign will make clear to consumers that they need to ask their ISP to upgrade the connection, and help end some of the complaints about the poor quality of

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Categories: Fixed
Companies: BT / Openreach
Countries: United Kingdom
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