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Wireless

Opera unveils Rocket Marketer monetisation engine

Thursday 26 February 2015 | 14:04 CET | News
Opera Software has announced the launch of a new cross-browser mobile marketing engine, dubbed Rocket Marketer, designed to help operators monetise their data traffic. The product lets operators easily distribute offers, facilitate content discovery and monetise via targeted in-session advertising and messaging. Offers, content and alerts are displayed to users within their browsing experiences and can be based on contextual information, such as users' preferred content, how often they top up their data plans or their most recent contact with the operator's customer care centre. Services

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Categories: Mobile & Wireless
Companies: Opera Software
Countries: World
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