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General

Optus exits football sponsorship

Monday 3 June 2013 | 04:41 CET | News
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Australian telecommunications carrier Optus will not renew multi-million dollar sponsorship and digital content rights deals with Football Federation Australia (FFA) and Carlton Football Club. Optus decided to withdraw from major sporting sponsorships to focus on its core business. "Exiting the sponsorship with FFA was a tough call, but we need to invest in areas where our customers will directly receive the benefits," The Australian quotes Optus head of brand Nathan Rosenberg as saying. Optus still sponsors the Australian Open tennis tournament and will continue this until next year. Whether

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Categories: General
Companies: Optus
Countries: Australia
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