Oracle acquires ad analytics platform Moat

Wednesday 19 April 2017 | 09:30 CET | News

Oracle has announced an agreement to acquire digital measurement company Moat for an undisclosed sum. Moat helps some of the world’s largest brands including Nestle, Procter & Gamble and Unilever, to measure and track their online ads on platforms such as YouTube, Facebook and Snapchat. In a statement, Oracle said Moat will remain an independent platform within the Oracle Data Cloud, while Moat CEO Jonah Goodhart will continue to run the unit within Oracle.

“With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign,” said senior vice president and general manager of Oracle Data Cloud, Eric Roza. He added that Moat has grown its attention analytics business by over 100 percent in the past year, providing actionable insights around viewability, brand safety, non-human traffic and ad creative to over 600 publisher, brand and agency clients.

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