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Oracle acquires ad analytics platform Moat

Wednesday 19 April 2017 | 09:30 CET | News
Oracle has announced an agreement to acquire digital measurement company Moat for an undisclosed sum. Moat helps some of the world's largest brands including Nestle, Procter & Gamble and Unilever, to measure and track their online ads on platforms such as YouTube, Facebook and Snapchat. In a statement, Oracle said Moat will remain an independent platform within the Oracle Data Cloud, while Moat CEO Jonah Goodhart will continue to run the unit within Oracle.

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Categories: Internet
Companies: Oracle
Countries: World
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