Oracle buys Israel's Crosswise for USD 50 mln

Monday 18 April 2016 | 10:16 CET | News

Oracle has acquired Israeli big data company Crosswire but no financial details were disclosed. However, Israeli media reports say that Oracle is paying USD 50 million.

Crosswise has developed a cross-device identification system based on big data, data science and machine learning that identifies which PCs, phones, tablets, digital TVs and other connected devices are being used by individual consumers, Globes reported. This, according to Oracle, enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics. In other words, help advertisers target appropriate consumers.

The company was founded by CEO Steve Glanz, CTO Jonathan Seidner, and VP R&D Ron Reiter. In September 2015, Crosswise raised USD 3 million in a Series A financing round from ZhenFund, Emerge, Giza Venture Capital, OurCrowd and Horizons Ventures. Oracle said that Crosswise would become part of Oracle Data Cloud.

The addition of Crosswise further broadens the Oracle ID Graph to construct a complete view of consumers' digital interactions across multiple devices. This is Oracle's second acquisition in Israel. In February, Oracle, led by founder chairman and CTO Larry Ellison, acquired Ra'anana based cloud software startup Ravello Systems for USD 500 million.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

::: add a comment