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General

Oracle buys Israel's Crosswise for USD 50 mln

Monday 18 April 2016 | 10:16 CET | News
Oracle has acquired Israeli big data company Crosswire but no financial details were disclosed. However, Israeli media reports say that Oracle is paying USD 50 million. Crosswise has developed a cross-device identification system based on big data, data science and machine learning that identifies which PCs, phones, tablets, digital TVs and other connected devices are being used by individual consumers, Globes reported. This, according to Oracle, enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics. In other words, help

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Categories: General
Companies: Oracle
Countries: Israel
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