Orange and French broadcaster M6 sign deal on targeted ads, renew TV distribution contract

Friday 12 February 2021 | 08:22 CET | News
Orange France has secured a new deal to provide targeted advertising services on its IPTV platform, following similar partnerships with TF1 and FranceTV. This latest agreement with broadcasting group M6 will enable advertisers to benefit from Orange's recently introduced ad serving system, which delivers commercials based on specific traits of opted-in customers watching linear TV, such as geographical data, household composition and TV viewing habits.

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Categories: Broadcast & Satellite / Internet
Companies: M6 / Orange France
Countries: France
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