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Broadband

Orange France uses SoftAtHome's video player to deliver targeted advertising service

Wednesday 2 December 2020 | 14:25 CET | News
Orange France is relying on the expertise of software developer SoftAtHome for the recently launched advertising service enabling targeted campaigns during linear TV viewing. A long-standing partner of Orange, SoftAtHome provides an ad insertion mechanism within its multi-screen video player, allowing advertisers to geo-target and personalise spots for specific household types.

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Categories: Broadcast & Satellite / Internet
Companies: Orange France / SoftAtHome
Countries: France
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