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General

Orange scales back smart speaker ambitions, to reposition Djingo voice assistant

Wednesday 7 October 2020 | 15:58 CET | News
Orange has acknowledged that its own-brand smart speaker, named after the Djingo voice-controlled personal assistant, has failed to live up to commercial expectations, reports Le Figaro quoting Michael Trabbia, who took his new role as Orange chief technology and innovation officer in September. The smart speaker made its market debut in November 2019, after its launch was delayed several times. Trabbia said that Orange was set to reposition its efforts, preferring to scale back the reach of the Djingo personal assistant to the areas where it made more sense to serve customers, namely the

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Categories: General
Companies: Orange / Orange France
Countries: France
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