Orange signs deals with French broadcaster TF1 on targeted ads and premium Replay service

Monday 14 December 2020 | 14:01 CET | News
Orange France has secured a new contract to provide targeted advertising services on its IPTV network, following the deal agreed with FranceTV Publicite earlier this year. From 01 January, the in-house ad agency of broadcasting group TF1 will give clients access to Orange's recently introduced platform serving targeted commercials to opted-in IPTV customers watching linear TV.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: Orange France / TF1
Countries: France
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Altice Media enables targeted advertising on SFR's IPTV platform, partners with LiveRamp

Published 25 Mar 2021 10:26 CET | France
Altice France said that its in-house ad agency Altice Media Ads & Connect (formerly Next Media Solutions) has been able to offer ...

Orange and French broadcaster M6 sign deal on targeted ads, renew TV distribution contract

Published 12 Feb 2021 08:22 CET | France
Orange France has secured a new deal to provide targeted advertising services on its IPTV platform, following similar ...

Orange to invest in rural fibre deployment in Haute-Saone department

Published 16 Dec 2020 11:05 CET | France
The French department of Haute-Saone has selected Orange to bring FTTP connectivity to 75,000 rural premises, in a project ...

Orange to sponsor 2023 Rugby World Cup in France

Published 15 Dec 2020 08:50 CET | France
The 2023 Rugby World Cup competition, which will be hosted by France, has signed up Orange as one of its sponsors. As the event's ...

Orange France uses SoftAtHome's video player to deliver targeted advertising service

Published 02 Dec 2020 14:25 CET | France
Orange France is relying on the expertise of software developer SoftAtHome for the recently launched advertising service enabling ...

Orange launches targeted advertising service with FranceTV Publicite

Published 16 Nov 2020 08:41 CET | France
Orange France said that its IPTV platform is the first in the country to enable targeted advertising campaigns during linear TV ...

Salto to launch on 20 October amid ongoing distribution talks with French operators

Published 16 Oct 2020 09:16 CET | France
Salto, the joint venture of France Televisions, M6 and TF1, announced on Twitter that its SVoD streaming service will go live on ...

French broadcaster TF1 and Orange end dispute with new distribution agreement

Published 09 Mar 2018 09:45 CET | France
TF1 has reached an agreement with Orange on the distribution of its TV channels and on-demand services, ending a dispute which ...